1. Identify the Legislative Goal
   
   
2. Define a Strategic Path for Reaching the Goal
   
   
3. Focus on Relevant Related Legislation
   
   
4. Identify the Preferences of the Key Legislators
   
   
5. Solicit Information on Constituency Groups & Policy Makers
   
   
6. Determine Order of Actions and the Actors to Perform Them
   
   
7. Establish Visible Coordinating Network for Each Effort Level
   
   
8. Build Coalitions and Use Direct Mail With Them
   
   
9. Key on the Potential of Media Support
   
   
   • Aim media pieces toward the undecided voters
   • Keep stories current, relevant, and interesting
   • Plan media appearances to control their direction and fit
   • Key on the visual as well as audio aspects of media events
   • Generate free, in-house media materials to distribute to print media, radio, and television
   • Time the release of materials to coincide with media deadlines
   • Meet regularly with editorial boards and op-ed writers

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Kevin Gottlieb & Associates, Inc.
P.O. Box 3240
Annapolis, MD 21403-0240
(301) 858-5101 tel
gottliebk@mindspring.com